AHEAD is both a road trip and a lifestyle. AHEAD is the way to the next adventure. AHEAD is emotion on 4 wheels – the speed in front of your eyes and the wind in your hair. AHEAD is the sound in your ears and the experience in your head. AHEAD is a Porsche moment that becomes a unique story – experiencing roads, discovering places and meeting people.
The year 2024 is the beginning of a journey that starts on the West Coast of the USA and continues in other places. AHEAD combines special locations and routes with emotional moments and exciting personalities. At the same time, the Porsche vehicles are the main protagonists of each tour, which leads through the most diverse regions of the world. Whether across the desert, up into the mountains or along the coast, we don’t drive to get from A to B. We drive to drive. Welcome to the first AHEAD road trip.
Wooden car in the shape of a Porsche 911 with a removable surfboard. For children from 1 year.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design. This wooden toy car with a removable surfboard on the roof supports the development of motor skills and precise gripping. Details like the Porsche crest on the front and lettering on the side complete the design. With sustainable packaging, the toy car is a perfect gift for all young Porsche fans.
For children from 1 year.
Made in Europe.
Porsche Crest on the front.
Porsche lettering on the side.
Removable surfboard on the roof.
Wooden toy car in the shape of a Porsche 911.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design. The limited edition No. 1 sticker set is inspired by the most striking places on the South-West road trip – from California to Nevada, stopping in Los Angeles and Las Vegas and passing through Death Valley and Palm Springs. Comprising 10 stickers, 5 large and 5 small, they are UV-resistant, waterproof and weatherproof, making them perfect for any kind of travel luggage. Exclusive effects such as the mirror finishing and the colourful holographic look give each sticker a unique character. The sticker set is rounded off by the printed backs of the sticker sheets, which when put together form the AHEAD road map.
Exclusive AHEAD sticker set consisting of 5 sheets, each containing one large and one small sticker.
-High-quality effects, mirror finishing and holographic look.
-High-quality printing on both sides of the sticker sheets.
-Limited Edition.
-Sticker sheet dimensions: 10.5 cm x 14.7 cm.
-UV-resistant, waterproof and weatherproof.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design. The limited edition No. 2 sticker set is inspired by the most striking places on the South-West road trip – from California to Nevada, stopping in Los Angeles and Las Vegas and passing through Death Valley and Palm Springs. Comprising 10 stickers, 5 large and 5 small, they are UV-resistant, waterproof and weatherproof, making them perfect for any kind of travel luggage. Exclusive effects such as the mirror finishing and the colourful holographic look give each sticker a unique character. The sticker set is rounded off by the printed backs of the sticker sheets, which when put together form the AHEAD road map.
-Exclusive AHEAD sticker set consisting of 5 sheets, each containing one large and one small sticker.
-High-quality effects, mirror finishing and holographic look.
-High-quality printing on both sides of the sticker sheets.
-Limited Edition.
-Sticker sheet dimensions: 10.5 cm x 14.7 cm.
-UV-resistant, waterproof and weatherproof.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design.
The comfortable backpack fits seamlessly into the collection and is a real eye-catcher with previously unseen images
from the road trip in the USA and graphics of the AHEAD badges. The backpack by Sprayground features a spacious main
compartment and a special laptop compartment. Additionally, the trolley link allows for easy travel, while the front zip pocket,
practical side pockets and a separate velour compartment for sunglasses make it easy to organise and protect essentials.
The ergonomic mesh back padding and adjustable straps promise comfort and an individual fit. Limited to 1,911 pieces,
includes limited edition badge and handwritten limited edition number inside the bag.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design. The canvas bag is a functional bag and fashionable accessory in one. The zip and integrated luggage strap to prevent the bag from tipping over are practical features. The AHEAD embroidery on the front and the badges on the back are details that underline the stylish look of the bag.
Road trip meets lifestyle: the AHEAD collection invites you on an unforgettable journey through the southwestern United
States, captured in an extraordinary coffee table book. It offers exclusive images and background information on the first
AHEAD road trip, which stretches from the lively streets of California and Nevada, through the picturesque landscapes of Los
Angeles and Las Vegas, over the Sierra Nevada mountains to the endless expanse of Death Valley. With 911 pages filled with
authentic, genuine lifestyle photographs and high-quality printing, made in Germany, the coffee table book aims to provide
insights, inspire, and spark dreams – whether it is about embarking on your own road trip or embracing personal freedom.
The open thread binding not only underlines the craftsmanship, but also makes the book with an open and printed spine a
unique eye-catcher on every shelf. The hardcover and the special thread binding allow the book to be opened flat, which
optimises reading pleasure and the photographs’ appearance. A tribute to the love of travel and the pursuit of freedom,
captured in a work that appeals to both the soul and the eye.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for
adventure with iconic design. The spacious duffle bag fits seamlessly into the collection and is
a real eye-catcher with previously unseen images from the road trip in the USA and graphics of
the AHEAD badges. The bag, designed by Sprayground, features a main compartment with a
side pocket and a special shoe compartment in addition to a small inner zip compartment for
personal items. An adjustable shoulder strap makes the bag particularly comfortable and
versatile. Limited to 1,911 pieces, includes limited edition badge and handwritten limited
edition number inside the bag.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design.
The jacket made of high-quality cotton promises both comfort and durability. A highlight is its comfortable corduroy collar.
The patch pockets at chest height with snap fasteners and the embroidered Porsche lettering above the left side of the
chest underline the attention to detail of the design. The front can be closed with branded buttons. Two side pockets at hip
height ensure functionality and can be securely closed with zips. A large AHEAD badge on the back makes the jacket a real
eye-catcher. Size-adjustable sleeve hems with two buttons fit seamlessly into the sporty look. An additional inner zip pocket
offers practical storage space for essentials. As an added extra, a removable key ring with the word ‘AHEAD’ is attached to
the side pockets.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design.
The sweater impresses with its casual fit, which is emphasised by the crew neck and the slightly dropped shoulders. The
upper part made of fine nylon and the lower part made of high-quality cotton offer a contrast of textures that underlines the
modern design. The Porsche lettering, embroidered in the same colour on the left side of the chest, and a sewn-on AHEAD
badge on the right side add special highlights. The zip pocket on the left sleeve, equipped with an eye-catching AHEAD zip
puller, is a practical touch. On the back, a large AHEAD badge completes the look. As an added extra, a removable key ring
with the word ‘AHEAD’ is attached to the side pockets.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design. The kids sweater made of 100% cotton promises a high level of comfort with an impressive, sporty look. A large, flocked AHEAD badge on the chest makes it a real eye-catcher. The Porsche lettering below the neckline on the back is a stylish touch. Perfect for young trendsetters on the go.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design. The double-walled Porsche thermos cup in the exclusive AHEAD design keeps hot beverages warm and cold beverages cool. The body of the cup is decorated with the Porsche Crest, and the lid with embossed Porsche lettering. The high-quality packaging also makes it ideal as a gift for all Porsche fans. The cup with a capacity of
approx. 460 ml is the ideal companion for on the road.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design.
The T-shirt made of high-quality cotton features a wide collar and a slightly boxy and loose fit. ‘AHEAD’ and ‘Porsche’
lettering on the left side of the chest and left sleeve add special highlights. A large print combining screen print and flock
on the back completes the design.
With its 7-seam construction, the unisex cap embodies the classic outdoor look, making it the perfect companion for any
journey of discovery. The corduroy visor gives the cap a pleasant feel, while the front is striking with the 3D AHEAD print.
An adjustable closure strap with matching buckle ensures a perfect fit and optimal comfort. The embroidered Porsche
lettering on the back completes the design and emphasises the exclusivity of the cap.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design. The unisex hoodie is a real eye-catcher with its six sewn-on AHEAD badges. But that’s just the beginning, because the collector’s hoodie offers enough space for additional badges – perfect for every collector. The contrasting coloured drawstring ends complete the stylish look.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design. This unisex outdoor jacket made of soft teddy fleece sets special accents with contrasting fabric applications on the shoulder and sleeve area as well as a contrasting breast pocket with zip access. The Porsche lettering embroidered on the right side of the chest and a striking AHEAD badge on the back complete the look. As an added extra, a removable key ring with the word ‘AHEAD’ is attached to the side pockets.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design.
The comfortable unisex T-shirt is a real eye-catcher, thanks to the 3D AHEAD print on the front with a slatted air vent pattern.
Road trip meets lifestyle: the AHEAD Collection combines pioneering spirit and a thirst for adventure with iconic design. The quilted, lightly padded, pull-over jacket for women impresses with its high-quality nylon material and the practical, attached hood. The front centre zip stops just below the chest – beneath it is a pocket for keeping all your travel essentials close at hand. Side pockets offer additional comfort. The AHEAD woven badge at chest height on the left and another badge on the back left hem complete the stylish design. As an added extra, a removable key ring with the word ‘AHEAD’ is attached to the side pockets.